Home / Whiskies / Extinct Whiskies / American Cowboy / Cowboy Little Barrel

American Cowboy / Cowboy Little Barrel

American Cowboy, 14 year old bourbon

Originally released in the 1990’s under the name “The Original Cowboy” with a less flashy label, the “Cowboy Little Barrel” brand was popular in the late 90’s / early 2000’s as an export-only line of premium aged bourbons and ryes. The unique products under this brand were easily identified by a small piece of burlap fabric covering the bottle cork, a large star-studded rodeo cowboy on the front label, and a few high quality oblong bottle designs.

The brand was owned and managed by Marci Palatella of Allied Lomar, the California producer behind other highly popular lines such as Very Old St. Nick, Pure Antique, and Rare Perfection. Like those brands, American Cowboy was also bottled by Even Kulsveen at KBD/Willett from premium bourbon and rye stocks sourced elsewhere and aged at KBD. The bourbon source was likely aged Heaven Hill and the ryes were likely aged Old Bernheim. Both are premium pours and I would rank the aged ryes in this series on par with some of the best aged ryes from that time period.

The full American Cowboy lineup that I’ve located consists of 5 bourbons (blue labels) and 3 rye whiskies (brown labels). The bottle shapes vary between releases with the older bourbons being the most elaborate and the younger ryes being more traditional. There were rumored to be less than 10,000 total bottles released for the brand and those were only sold overseas. Of that original distribution, it’s likely that only a few hundred still exist today, so this isn’t a bottle that turns up frequently at auctions. Bourbon enthusiasts tend to prefer the 17 year bourbon, while rye enthusiasts give high marks to the 18 year 101-proof rye. The 14 year rye and 12 year bourbon are also very popular among those familiar with the brand.

According to USPTO Trademark filings, the brand name was first used in commerce on 08/31/1995. The company then applied for a trademark to protect the name in 2001. Their trademark was approved in 2003 and then the brand disappeared entirely in 2005. The brand surfaced again 2016/2017 when Allied Lomar sued Texas-based Garrison Bros. / Lone Star Distillery over their use of the name “Cowboy Bourbon”. Allied Lomar felt that Garrison Bros’ “Cowboy Bourbon” name infringed on their trademarked name “Cowboy Little Barrel”. The case went to trial and the jury disagreed with Allied Lomar, pointing out that the “Cowboy Little Barrel” brand disappeared in 2005 and was different enough in branding as to avoid any consumer confusion.

It should also be noted that the term “Little Barrel” is actually part of the brand name and has nothing to do with the size of the barrels used for aging the whiskey. The owner of this label, Allied Lomar, was known for experimenting with slightly misleading marketing terms like “micro bourbon”, “small barrel”, and “little barrel” that have no legal meaning and could be used without ramification to differentiate the product in the market. The actual process behind the scenes wasn’t modified at all. The whiskey was aged in normal 52 gallon bourbon barrels and not in the smaller barrels that are popular today.

Allied was also known for intentionally excluding the terms “Kentucky” or “Straight” on their early labels in favor of the more basic “bourbon whiskey” or “rye whiskey” terminology. This is likely because they were sourcing and marrying various barrels to create their unique bourbons and some combinations may not have qualified to use those full designations. Rather than create unique labels for each brand, it was likely easier to just use the less restrictive label terminology.

Oddly, despite it’s reputable background, many modern bourbon and rye enthusiasts aren’t aware of the American Cowboy bourbon or rye brands at all. I compare it to other brands like Barrett & Co. or Cousin Elvis that are amazing bourbons with rich pedigrees, but remain relatively unknown because they weren’t produced in great volumes so they don’t appear on secondary markets or group tastings often enough to generate buzz, and the labels are misleading to modern enthusiasts who often mistake them for small-barrel craft whiskies.

If you happen to come across these at auction or on secondary sales sites, I highly encourage you to pick one up. If you like drinking the old premium bottles that KBD/Willett or JVW bottled in the 90’s and 2000’s, you’ll love these. And unless you’re bidding against the small group of people who actually know about this brand, chances are you’ll be able to pick them up at bargain prices compared to other bottles with this type of pedigree.

Note: This brand experienced a small reboot in 2016/2017 and marketed bottles under the “Cowboy Little Barrel” brand in the US. The rebooted brand has a completely different logo, sourced product, and bottle style. This reboot was likely a result of the lawsuit with Garrison Bros which required Allied Lomar to show an intent to re-use the brand. Allied relaunched the brand as an American Whiskey to prove this re-use intent, but the courts didn’t allow the new bottles to be entered as evidence because the brand was launched post-filing. Since then, the relaunched bottles have slowly disappeared from shelves. That said, Allied Lomar recently opened a small distillery in Bardstown, KY called “Preservation Distillery” and may plan to continue using this brand in the future.

Producer’s Description

“The lonely life of the American Cowboy. Heroes of the old frontier, life was spent riding riding the range, and singing a sad country song. Their only company a horse and a good bottle of whiskey. We honor this tradition by demanding the finest of ingredients for our handcrafted whiskey and guarantee all to be aged in small charred oak barrels for a full smooth finish.”

Producer: Allied Lomar / Old St. Nick Distillery
Likely Distiller: Heaven Hill (bourbon); Old Bernheim (rye)
Bottler: Kentucky Bourbon Distillers / Willett
Assumed Name: Cowboy Little Barrel Distillery
Importer(s): Nippon Foods GmbH, Norcal (Nippon) Co.
Designation: Bourbon Whiskey, Rye Whiskey
Release Category: Extinct
When Available:  1995 – 2005
Market:  Japan, Europe
Bottle Size(s):  750ml
Brand Awareness: Relatively Unknown
Trading Tier: Med-High among experts; Med-Low elsewhere
Proof(s): 90 – 101
Age(s): 8yr – 25yr
Quality:  Excellent

Releases

  • Bourbon – 25 years old, 80 Proof, 750ml
  • Bourbon – 20 years old, 86 Proof, 750ml
  • Bourbon – 17 years old, 86mProof, 750ml
  • Bourbon – 14 years old, 86 Proof, 750ml
  • Bourbon – 12 years old, 86 Proof, 750ml

  • Rye – 18 years old, 101 Proof, 750ml
  • Rye – 14 years old, 80 Proof, 750ml
  • Rye – 8 years old, 80 Proof, 750ml

“The Original Cowboy” release that preceeded these releases was available in a 12 year old, 90 proof, Kentucky Bourbon Whiskey version with a similar description that read “The Lonely Life of an American Cowboy. Heros of the old frontier, their life was spent on horseback riding the range alone, working and singing a sad country song; their only company a horse and a good bottle of Bourbon.”

Sources:

About Erik Moore

56 comments

  1. casino x бездепозитный бонус

    казино х промокод 2020

  2. The success formula is found. Learn more about it.
    Link – https://tinyurl.com/y7t5j7yc

  3. No need to work anymore. Just launch the robot.
    Link – – https://tinyurl.com/y7t5j7yc

  4. Start making thousands of dollars every week just using this robot.
    Link – https://tinyurl.com/y7t5j7yc

  5. Make $1000 from $1 in a few minutes. Launch the financial robot now.
    Link – https://tinyurl.com/y7t5j7yc

  6. Если вам нужно заказать винтовой конвейер в Самаре, то советую воспользоваться услугами компании «Проект плюс». Их сайт находится по адресу всеконвейеры.рф. Работают по всей России. Цены демократичные, сроки изготовления очень быстрые, качество хорошее.
    Купить винтовой конвейер в Самаре можно заказав на сайте всеконвейеры.рф

  7. Even a child knows how to make $100 today with the help of this robot.
    Link – – https://tinyurl.com/y7t5j7yc

  8. турниры для игроков superslots

    супер слотс

  9. фараон казино онлайн играть регистрация

    pharaon bet casino

  10. покердом играть онлайн

    покердом official org

  11. We know how to increase your financial stability.
    Link – https://tinyurl.com/y7t5j7yc

  12. Kids Toy Violin with 4 Adjustable Strings & Bow Instrument Simulation Violin Toys (2 Colors)

    Pull-Ups Girls’ Cool & Learn Training Pants, 3T-4T, 66 Ct

  13. Financial robot keeps bringing you money while you sleep.
    Link – https://tinyurl.com/y7t5j7yc

  14. купоны яндекс директ что это такое – купоны гугл адвордс 3000, промокод яндекс директ на 3000

  15. подготовка к егэ 2020 – курсы подготовки к егэ спб, подготовка к егэ по литературе

  16. лечение алкоголизма в стационаре цены – реабилитация наркозависимости, реабиталиционный центр наркозависимых

  17. Trust the financial Bot to become rich.
    Link – https://tinyurl.com/y7t5j7yc

  18. Feel free to buy everything you want with the additional income.
    Link – https://tinyurl.com/y7t5j7yc

  19. Make $1000 from $1 in a few minutes. Launch the financial robot now.
    Link – https://plbtc.page.link/zXbp

  20. Financial robot is your success formula is found. Learn more about it.
    Link – https://tinyurl.com/y7t5j7yc

  21. Robot is the best solution for everyone who wants to earn.
    Link – – https://tinyurl.com/y7t5j7yc

  22. Elec#instrument[GeljucjYwxeloeGO,2,5]

    Обязательная составляющая скрытой электролинии — подрозетники. Столкнулся с проблемой, все перерыл, нашел статью ребят с electrotorg.ru

  23. We know how to increase your financial stability.
    Link – https://tinyurl.com/y7t5j7yc

  24. казино х онлайн бесплатно

    www casino x

  25. сколько стоит реабилитация наркозависимых – выход из запоя быстро, лечение алкоголика без его ведома

  26. вулкан клуб слотс россия

    вулкан slots мобильная версия

  27. обзор онлайн казино фараон россия

    казино фараон промокод

  28. покердом ставки на спорт

    pokerdom apk

  29. Merry Christmas Long Hat Santa Plush Doll Holiday Home Party Decor

    Hello Bello Diapers – Engine Revvers – Size 3 (27ct)

  30. казино фараон бездепозитный бонус

    как заработать в казино фараон

  31. бездепозитный купон для pin up casino

    казино пин ап ставки на спорт

Leave a Reply

Your email address will not be published. Required fields are marked *